Case study · 02 / 06 · Brand identity
A pharmacy people trust and feel at ease walking into.
A complete identity: wordmark, symbols, pattern and guidelines.
- Client
- Jedid Pharmacy
- Industry
- Retail pharmacy · Uganda
- Scope
- Logo, system, guidelines
- Established
- 2025
01The idea
Jedid needed to feel like a neighbourhood pharmacy you know by name. Trusted, calm, never clinical.
A rounded wordmark with two symbols of care: a capsule and a pixel cross.
The wordmark
Soft lowercase letters, modern and approachable.
The capsule
Leads the eye into PHARMACY.
The cross
Built from pixels. Also works alone as the brand mark.
The colours
Purple for trust, green for health.
02 · Anatomy of the logo
Four parts, one signature.
Hover or tap a part to see it in the logo.
The logo system
Every version, ready for every surface.
App icon
Profile picture03 · Colour & type
Calm purple, fresh green.
Two primaries, two supporting tones. Click a colour to copy its HEX.
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789
Aa
Your health, our priority.
Trusted medicines and expert advice, right here in Uganda.
The pattern
A mosaic of care.
Crosses, capsules, leaves and hearts. On a wall, bag or banner, it’s always Jedid.
04 · In use
From the street to the screen.
One calm finish, everywhere.
(A)Street presence
Easy to spot from the road.
(B)Team & stationery
Letterhead, lab coats, staff IDs and bags.
(C)Everyday touchpoints
Small things customers take home.
(D)On the move & online
Every delivery is an advert. The website makes ordering easy.
05Rules & handover
Guidelines that keep it consistent.
A brand book of 20 pages, so anyone can apply the identity correctly.
Minimum sizes
Primary 30 mm / 120 px · Est. 2025 40 mm / 160 px · Brand mark 6 mm / 16 px.
Don’t stretch or squash it
Scale the whole logo, never one side.
Don’t add effects
No shadows, glows or outlines.
- Rotate or tilt it
- Change the colours
- Use weak contrast backgrounds
- Place it on busy patterns
- Retype it with a font
- Crowd its clear space
| Folder | Formats | Use it for |
|---|---|---|
| 01 Master files | AI · EPS · SVG | Editable artwork |
| 02 Primary logo | PDF · PNG | Everyday use, five colourways |
| 03 Est. 2025 logo | PDF · PNG | Signage and formal use, five colourways |
| 04 Brand mark | PDF · PNG | Profile pictures, app icon and favicon |
| Brand guidelines | PDF · 20 pages | The full rules and applications |
The result
A complete, consistent identity, ready for every street, shelf and screen.
Jedid looks established from day one.
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