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Case study · 03 / 05

Taboo, seven nights a week.

A different party every night, and a flyer for each one that makes people plan their week around Taboo.

Client
Taboo Bar & Grill
Industry
Nightlife — Kampala
Deliverables
Weekly flyers & lineup
Engagement
Ongoing, every week
Taboo Ladies' Affair flyer: a woman in sunglasses and a fur stole on a cream curtain backdrop, with art-deco lettering

01The brief

Taboo Bar & Grill runs a different night every day of the week, from Kickstart Mondays to Sunday Groove. Each one needed its own personality to pull its own crowd, while every piece still had to read unmistakably as Taboo, and fresh artwork had to land every single week.

02The approach

Every night gets its own visual world: the cream-and-cognac, art-deco luxury of Ladies' Affair, the heat of Kickstart Mondays, the grainy black-and-white of Sunday Groove. The constants hold it together: the Taboo mark up top, a bold date block, the music policy, and the same RSVP and address strip at the base.

Everything is designed story-first, in 9:16, for Instagram and WhatsApp status, where the crowd actually plans its night. Offers like free cocktails for the first 50 ladies sit where they can't be missed.

03What was delivered

(A)

Nightly event flyers

Story-format artwork for every night on the calendar.

(B)

Weekly lineup

One poster for the whole week: nights, dates and DJs.

(C)

Recurring series

Ladies' Affair, Sneaky Link and more, refreshed every edition.

The result

"The Friday flyer doubled our walk-ins that weekend."

Taboo Bar & Grill. Every night of the week now has a recognisable face, and the whole calendar reads as one venue.

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