One blurry logo, one clean brand.

SwiftKlean is a young laundry and cleaning company in Mbarara, serving homes, hotels, offices and institutions. The service was professional; the brand wasn't keeping up. There was one low-resolution logo: no clean files, no versions for dark backgrounds, nothing that would survive a sign, a uniform or a printed document. And no company profile to put in front of the hotels and institutions it wanted to win.

First, fix the foundation. The mark (the garment, the sweep and the bubbles) was redrawn from scratch in high quality, keeping everything people already recognised while making it crisp at any size. Then it was built out into a proper suite: the primary lockup, a reversed version, solid black, the icon on its own, and two new wordmarks for places where the full logo won't fit.

The suite comes with a palette that does real work: clean cyan for freshness, deep slate and navy for trust, on a soft paper white. The company profile puts all of it to use, laying out the story, vision, values, services, process and real on-site photography in a calm, editorial layout that reads like a company twice its age.