Case Study
Double Barrel Eid Campaign
Turning a distributor's quietest sales week into its loudest social moment.
The Brief
Eid week is traditionally a quiet stretch for a liquor distributor — but Double Barrel didn't want to go silent. They needed a campaign that could respect the season, keep the brand visible, and still move product around the holiday without feeling tone-deaf.
The Approach
Instead of fighting the moment, the campaign leaned into it: a celebratory, premium visual language built around gathering, generosity, and golden-hour warmth — themes that fit both the season and the brand's social occasions.
One strong key visual anchored everything. From there, the system flexed into feed posts, stories, and status-sized cuts so the brand showed up consistently across every channel for the full holiday week.
What Was Delivered
Campaign concept and art direction — the idea, the look, and the language. Key visual — the hero artwork carrying the campaign. Full social rollout — feed posts, story formats, and WhatsApp status cuts, sized and scheduled for the holiday week.
The Result
The rollout became Double Barrel's best-performing social week of the year — engagement up across every format, with the key visual shared organically by retailers and partners. The quiet week wasn't quiet anymore.
Double Barrel remains an active Kash Arts client.