Case Study
Jack & Friends
Bringing a global whiskey brand into a Kampala retail aisle — and making people stop.
The Brief
A two-day in-store activation at Eco-Mart Kisasi pairing Old No. 7 with Tennessee Fire under one idea: "Better Together." The campaign needed artwork that honoured Jack Daniel's strict global brand standards while still feeling like an event worth showing up for — not just a shelf promotion.
The Approach
Working within the brand's iconic black-and-white world, the key visual put both bottles side by side as the heroes, supported by clear benefit call-outs — easy to sip, perfect for any occasion, made for sharing — and the activation details a shopper needs at a glance: where, when, and why to come.
The same visual system was cut for point-of-sale, social feeds, and WhatsApp statuses, so the activation was announced everywhere the audience looks before a Friday shop.
What Was Delivered
Campaign key visual — the hero artwork carrying the "Jack & Friends" idea. Point-of-sale adaptations — formats for in-store display. Social rollout — feed and story cuts announcing the activation dates and location.
The Result
A global-standard campaign executed locally — artwork that passed the brand's guidelines first time and gave the activation a premium presence in-store and online across both days.